Hyper-local communities and the little pockets of neighborhoods that (are) very similar to the other markets that I’m in. It’s what kind of lifestyle are you looking for?Īnd there’s a huge variety of that (in SoCal). I love markets like that because it’s a lifestyle, right? It’s not just about, I need a two-bedroom house. Q: What surprises you the most about the Southern California housing market?Ī: It’s very interesting that NorCal and Seattle are very similar in the fact that you have these hyper-local markets. And then, obviously, we are leveraging our virtual network wherever we can. When I’m in town, I’m in offices and branches every single week. I’ve been down there a couple times a month at least. We’ve collaborated (with the Southern California region) a ton, so I’ve had a lot of exposure to SoCal. How are you getting acquainted with this new area?Ī: I’ve been connected to Southern California for years, long before this change.

Q: You’re new overseeing Coldwell Banker’s Southern California business, which has more than 5,000 agents and almost 80 offices. Jennifer Lind (photo courtesy of Coldwell Banker) I just have to prioritize where my time is spent and allocate the rest to capable people. My team is very empowered, and so I rely on them to make good decisions. I definitely have to be more strategic with my time. The days start early and end late many times. I love being in the field, and (I) lead from the field. So, I’m super connected to being in the field. Q: What’s a typical day like for you now?Ī: I started my career as a real estate agent, and I owned and ran my own branch for several years. I have six regional vice presidents also reporting to me, and then obviously, we’ve got a very large and talented branch leadership group. So obviously, while I’m overseeing a very large region on the West Coast, I have two other presidents who report to me. How do you manage such a region?Ī: I’ve got an incredible leadership team. Q: You are now in charge of operations in four states and two time zones. Her comments have been edited for space and clarity. The change is meant to simplify operations and deliver more value to customers and agents, the announcement said. In announcing the reorganization, however, Coldwell Banker said nothing about faltering sales. The change comes as the real estate industry is facing a two-year slump in home sales. “I’m usually on the road traveling, visiting branches and working from there.” “I’m in the air and in the car a lot, but I love it,” said Lind, who doesn’t have an office of her own. In June, her duties expanded considerably as part of nationwide reorganization.Īs president of Coldwell Banker’s newly created West Coast region, Lind assumed responsibility for the firm’s Southern California operation, as well as transactions in Oregon, Washington and Hawaii. Her 344,000-square-mile territory includes more than 10,000 real estate agents in 124 offices. For the past three years, Jennifer Lind has been Coldwell Banker’s Northern California president, overseeing chain’s real estate operations in San Francisco, Silicon Valley, the East Bay and Sacramento.

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